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While this short-term interaction is necessary to increase reaction from these communications, what is probably more...

We define consumer engagement as: Repeated interactions through the consumer lifecycle triggered by online and offline interactions targeted at reinforcing...

This means having an opt-in list that does the following: Individualizes the content, both in the body and in the subject line States plainly what...

This is specifically common in brand names that target older audiences or deal services and products not...